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EMIRATES NBD

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Emirates NBD is Dubai’s largest bank, serving 9M+ customers across 13 countries. Assets exceed AED 1T, with strong digital adoption (97% of transactions online). H1 2025 profit was AED 12.5B, slightly down due to higher taxes, but loan and deposit growth remain strong.

sme

Explore needs for bulk payments, multi-account dashboards, and ERP integration. 

Corporate User

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Simplified Access to Finance: Preference for quick approvals and streamlined processes, Cash Flow Management: Real-time cash flow visibility, to track Revenue/Expenses. 

SME User

corporate

It is an integral part of the region, particularly in markets like Saudi Arabia and the UAE. Platforms need to cater to this by incorporating Sharia-compliant financial solutions alongside conventional options.

Islamic Banking

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PROBLEM

The challenge is to design a scalable banking dashboard for Emirates NBD that serves both SMEs and corporate clients, ensuring clarity, intuitive navigation, and brand consistency across desktop and mobile (iOS)—while allowing a single-toggle switch between Emirates NBD and Emirates Islamic branding.

GOAL

Build a user-centric dashboard that’s clear, efficient, and adaptable across desktop and iOS. It should enable easy toggling between Emirates NBD and Emirates Islamic, while serving SMEs with simplified workflows and corporates with high-volume transaction support.

Balanced  guidelines for Emirates NBD

Islamic – modest, trust-driven visuals with softer tones and cultural patterns.

Conventional – bold, modern design with vibrant gradients and contemporary icons.

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   V1

The Starting Point

  V2

Refinement

Main Dashboard2
Main Dashboard

The new design brings clearer navigation with “Quick Actions” placed on top, a better hierarchy through a reorganized transfers flow, and new insights via a Money Flow graph. It also improves visual balance with more white space and a lighter layout, while giving users a status at a glance through success and failure icons in transactions. 

Final – Optimized Experience

Macbook Air M2 Silver Flatten
iPhone 15 Pro - White Flatten

Refined hierarchy, task-first design, better status indicators, and visual polish for a professional, user-friendly dashboard.

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iPhone 15 Pro - White Flatten

The design adapts seamlessly to both Emirates NBD and Emirates Islamic, ensuring consistency, scalability, and brand integrity.

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